Not just a consumer choice Since it was established four and a half decades ago, Cuba’s electronics industry company EIE (Empresa de la Industria Electrónica) and its registered trade mark ATEC have always been considered a strategic sector of the national economy.
General director Edel Gómez told CubaPlus that following its founding, the company received significant resources and investments via various cooperation and development agreements with the member countries of the former Council doe Mutual Economic Cooperation (COMECON).
Gómez explained that this allowed the company to train personnel and create the first core groups that later became the founding scientific, technological and industrial production organisations that have in turn become the cornerstones of Cuba’s technological independence and sovereignty.
With this legacy EIE has come to occupy a key space in Cuban industry. It has facilitated domestic electronics production and maintained links with the electronics and communications sectors abroad. This has encouraged development and constant product improvement with a direct impact on import substitution in prioritized programmes, achieved thanks to a highly qualified work force.
Cuba’s migration towards digital television technology is a particularly important project the company is currently involved in, according to its Development, Technology and Projects director Thais González Meilan.
Cuban engineers have designed LCD and LED televisions that are now in production at the company’s factory, she explained, and further models are in development. The goal is to go into mass production, with rigorous technical maintenance procedures in place on these production lines.
EIE’s main product lines include television sets, monitors, induction cookers, LED lighting, digital TV decoder boxes and washing machines among many other elegant, attractive and functionally designed products that carry the mark of competitiveness, quality and success.