CubaPLUS Magazine

With a vision that balances cultural heritage and contemporary boldness, Vivian Acosta Meléndez, Saday Rodríguez Cartaya, Laila Chaaban, and Yaimara Muñoz Mata are shaping a future where sustainability, tradition, and innovation come together. Join us as we explore how these designers are redefining the concept of “Made in Cuba” in our dedicated design section— one of the most anticipated features of each edition of CubaPLUS Magazine.

The guayabera is a Cuban icon. How does Saday Modista manage to blend tradition with modernity in its designs? We constantly innovatewith fabrics and techniques while always honoring the legacy of the guayabera. Our goal is for each design to be timeless—a reflection of Cuban identity adapted to the present day. Beyond the garments, Saday Modista pays special attention to presentation, using recycled cases and bags.

What significance does this detail hold for the brand? Packaging is an extension of our vision. Its selection reflects our commitment to sustainability and enhances the quality of each ¡creation, offering a complete experience. Beyond commercial growth, what cultural impact does Saday Modista aspire to create in the future? Growth is important, of course, but we aim to go beyond business. I want Saday Modista to be a catalyst, a representative of Cuban elegance on a global scale. We seek to build alliances with likeminded talents to expand our vision and foster a rich cultural dialogue. Our goal is for the Saday guayabera to become a symbol of Cuban pride, identity, and sophistication, recognized in every corner of the world.

What do you see as the main challenge for Cuban fashion, and how can Saday Modista contribute? Visibility is key. We aim to be ambassadors of Cuban fashion, showcasing our creativity and cultural richness to the world—competing internationally while staying true to our authenticity.