By: Roxana Consuegra / Photos: José Alberto Menéndez
For thirty years design has served as his compass in life and has been his life’s work. A prolific career led by the hand of innovation and the spirit of an artist has been that of renowned Cuban designer José Alberto “Pepe” Menéndez. His portfolio ranges from editorial projects, branding, album covers, books, catalogs and, above all, posters. On various occasions he has curated retrospective expositions on traditional Cuban posters.