Cuban tourism executive optimistic about the future of the sector

Cuban tourism executive optimistic about the future of the sector


Por Mercy Ramos

Cuban tourism is beginning to awaken little by little and recovering its vitality and we are certain that it will continue to develop, said Dalila Alba González García, Deputy Director General of Marketing at the Ministry of Tourism (Mintur).

Speaking to Cubaplus magazine, on the occasion of the launching of events calendar for 2021, the executive considered that despite the current situation, Cuban tourism functions dynamically and expressed her conviction that better times will come for the sector in Cuba.

One of the characteristics proven by tourism is its ability to recover and an example of this is the current situation caused by Covid-19, she said, adding that “even so, we continue to advance, respecting the established protocols and we are very optimistic”.

Cuba has been characterized as a preferred destination for events and incentives. Therefore, we have adopted all the necessary measures to continue developing the activity in the next year under strict health protocols that contribute to preserving the health of both visitors and workers in the sector.

In this 2020, it was not possible to carry out the International Tourism Fair (FITCUBA) due to the impact of the pandemic, but we are working hard on the organization of this event, the most important in the leisure industry in the country. When answering a question about the behavior of the Canadian market, the first issuer of tourists to the largest of the Antilles, the executive said: "Canada is historically our main market and we work to satisfy their requirements".

"During this time, the arrival of Canadian tourists to the Island declined, but an awakening is already being seen and the number of visitors from that country to our destination are beginning to increase," she said. We have direct communication with all Canadian tour operators and airlines that operate the destination Cuba and we are working together to be able to increase the entry of visitors to the country.

Canadians, she continued, appreciate our work and know the country's dedication and care to ensure safety from every point of view. That is why we believe that Canada will continue to be our main source market.

Finally, she sent a message of congratulations to the Cuban population for the start of the new year and assured that "We are going to move forward and you can count on the commitment of all Cuban tourism workers in favor of the welfare of the people".