CubaPLUS Magazine

Habano Auction Collected over 1.5 Million Euros

By: Mercy Ramos Photos José Meriño
Feb 24, 2019
Habano Auction Collected over 1.5 Million Euros

The traditional auction of Habano humidors, which every year puts the final touch to the International Habano Festival, ended in this occasion collecting one million 345 thousand euros which will be destined to the Cuban health service.

The closing gala, which took place in the Pabexpo fair grounds in the Cuban capital, included the performance of famous Puerto Rican singer, Gilberto Santa Rosa, for the enjoyment of attendants to this ceremony.

On this occasion were auctioned seven lots of marvelous humidors made of cedar and containing the best habanos of high standard made in the world. Among them, the bid for one of the Trinidad brand and another of Cohiba, finished at 300 thousand euros each.

The humidor dedicated to the brand San Cristobal de La Habana was sold for 175 thousand euros, that of H. Upmann produced 150 thousand euros, that of Romeo y Julieta ended at 200 thousand euros and the Montecristo Brand went for 220 thousand euros.

During the ceremony, which concluded late at night, prizes of Habano Men of the Year were also awarded: in Production went to Justo Emilio Luis Rodriguez, in Business to Gabriel Estrada and in Communication to Zoe Nocedo.

The team of Italy was also recognized as winner of the second World Challenger International, that proves knowledge about the Cuban Premium Habanos. Also on this occasion, prizes were awarded to the best stands of the trade fair, while the extrahotel enterprise Palmares obtained the Prize to Comprehensive Communication.

According to the organizers of this edition of the International Habano Festival was the one with the highest participation and interest of the companies worldwide for the next editions. 

For 2020, this important Habano event will also be held in the Cuban capital from 24 to 28 February.

The 21st edition of the Festival had among its most important aspects the brand San Cristobal de La Habana due to the fact that this year has a special connotation, as next November 16 the Cuban capital will mark her 500th anniversary since its foundation.

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