CubaPLUS Magazine

With over 25 years in the Cuban market, backed by the prestige of the supplier brands, Inversiones Pucara participated in the Fecons International Construction Fair 2024 with the IPSA hardware line, especially high-quality ceramic products.

In the recently concluded edition of Fecons that took place at the capital's Pabexpo venue, the company exhibited the work of the IPSA hardware line with suppliers internationally recognized, among them the Colombian brand Corona, leader in the world market for its expertise, usability and guarantee of flawless porcelain manufacturing.

Also from Colombia, the entity works with the ETERNIT brand, which is characterized by ensuring high rigour and technical demand in its manufacturing processes, as synonymous of evolution, protection and quality. Also at the event he presented the Brazilian seal FORMIGRES, whose objective is to maintain the positioning of the company as one of the best in the ceramics sector, thanks to the high quality of its products.

When talking about the company's presence in the Cuban market, the president and founder of IPSA Mr. Emilio Ucha Dura said that “every year in Cuba has allowed us to reinvent ourselves and undertake a new adventure in order to create a leading company in distribution and commercialization in the national territory”, which has been achieved thanks to the great power of adaptability that the company has according to market conditions.

With IPSA's experience in the Cuban market and the identification of latent needs, we continually project our work to resolve customer demands, identifying suppliers with new product lines that combine the best quality-price ratio, he added. For this reason, he continued, we can affirm that the company's new projections for the construction sector are: extending our products throughout the national territory, accompanying our clients throughout the entire pre-sale – sale – post-sale process, period important for commercial work and the ways of doing things that promote the company.

We intend to provide viable solutions to customer demands through the visit to the warehouses, the checking of stock rotation and the activities of promotion and advertising for brands, he said. Later he announced that they soon plan to close alliances in order to resume the seal in Cuba. Titan of interior and exterior paints, enamels and waterproofs, given the demand identified in visits and clients and works, we recently introduced products for roof waterproofing, he said.

Regarding the projections in the market of the largest of the Antilles, he finally pointed out that they have a relationship with Cuba of over 20 years with an expansion of offers and the objective to continue increasing the market and reach more customers.