CubaPLUS Magazine

ITH Varadero Branch, a safe partner for tourism

By: Mercy Ramos Photos: Ferval
Sep 12, 2024
ITH Varadero Branch, a safe partner for tourism

Hotels, restaurants and other tourist centers in Varadero are certain they can offer their clients a quality service, because they have an entity that safely provides them with all the products necessary to carry out their work efficiently: Comercializadora ITH S.A.

In this regard, this magazine interviewed the Commercial Director of the ITH Branch in Varadero, Yailet González Rojas, who is attending the 14th International Varadero Gourmet Festival, taking place in Plaza América until next Friday.

“We are very well positioned in the market because we are the company aimed at supplying tourism, which we do with quality,” she said in response to a question about how the entity she represents carries out its mission in the most famous resort in Cuba. “To do this, she continued, we have many foreign suppliers, including those from Italy, Canada and, above all, Spain, who help us keep our three warehouse bases supplied: beverages, food and industrial products, to satisfy the requirements of our customers.”

Proof of this is that so far this year our entity has exceeded its sales plan all months by between 105% and 109%, she revealed. Referring to the presence of her entity at this event, she pointed out that it has the fundamental purpose of attracting new suppliers to offer an increasingly better service to our clients in the Varadero hub, our reason for being.

Finally, this industrial engineer, whose work has always been developed in the commercial field, spoke of her dedication to her work in the entity. “This company is everything to me in terms of my work, it is my place par excellence, because I have worked here for 17 years and it is where I have experienced my professional growth.”

Created in 1994, Comercializadora ITH S.A. is a commercial company established under the laws of the Republic of Cuba, with its own legal personality and assets. It is a tourism marketer that works for the satisfaction of its customers, guaranteeing timely products and services, with quality and good prices, for which it has branches in almost all the provinces of the country.

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