Spanish company Melia Hotels International Cuba informed at a press release its interest in the MICE segment, which is related to meetings, congresses and incentives trips.
GSAR Marketing of Spain sponsors MITM Americas since 1997, which is the oldest international MICE fair in the Americas and the Caribbean dedicated to tourism professionals. Next week the Melia Cohiba hotel in this capital will host the 22nd edition of MITM Americas Havana, an event specialized on this type of contracts and travel. A statement from Melia Cuba also stated that the Spanish hotel chain offers a wide range of products focused on this tourist segment, especially on this island. It points out that the facilities offered by its hotels consolidate its leadership in the sector.