Ron Varadero with new image

Ron Varadero with new image

Business

CubaPLUS

Varadero rum, one of Cuba’s emblematic drinks, presented its new image at the 22ndHabano Festival, with an emphasis on modernity and communication with the consumer.

The quality that characterizes the drink, based on the honey of the best sugarcane and natural aging, is now enhanced with the news of its image in the Silver Dry range, Aged 3 Years, Aged 5 Years and Aged 7 Years.

Tasting and pairing of this rum could be enjoyed any evening at the restaurant La Divina Pastora, of the Morro-Cabaña Military Historical Park, organized by CorporaciónCimex S.A., exclusive seller of this Varadero brand.

The Habanosommelier Ivonne de la Puente del Sol and the aspiring Master of theCuban Rum, Isabel Cristina Rivero Páez, commented on details of thenovelties of the container and the label of the drink, made in the Cardenas rum factory with the attributes that characterize the rums of west of the island.

The presentation was attended, among others, by executives of Cimex S.A., of Cubaron and Tecnoazúcar companies, of other Cuban entities and media correspondents.