BANCOEX, Venezuela exporta at the 2013 Havana International Trade Fair
As soon as the exhibition “Venezuela Exports” is set up, the aroma of coffee and chocolate is a real lure for fairgoers. The stand's modern and innovative spaces achieve an captivating experience, with a high degree of interaction between the products and the public.
The diversity of products on display sparks the curiosity of visitors due to the artistic way they are introduced. From beverages made from aloe vera to intelligent cell phones and even cosmetics, they all stand out for their quality and striking presentation.
The cheer of Venezuelan rum to welcome every business-person who enjoys a tasting of this emblematic product, and performances by musical groups lend a magic touch to this program, brought from Venezuela to the world.A comprehensive offer
The program “Venezuela Exports,” from the Venezuelan Bank of Foreign Commerce, Bancoex, is unprecedented in the history of this country's trade promotion. Its objective is to promote national export products in international markets and to highlight the attributes of the merchandise and industries where the nation has commercial advantages.
With this purpose, the exhibition has been designed to attract the public with fresh ideas and a strong visual impact where Venezuela's goods are at the center of the display. In this case, products from various brands are brought together in the exhibits to highlight the country's food, beverage, construction, automotive, technology, packaging, manufacturing, and cosmetics industries.
All during the expo, Venezuelan exporters and international importers hold business meetings, which were coordinated previously by Bancoex foreign commerce specialists.
Likewise, business people participate in presentations that are made throughout the fair, where issues like social-business responsibility are addressed.Positioning in Latin America
The first city where “Venezuela Exports” was present was Montevideo, Uruguay, from July 9 to 12 of this year, when Venezuela occupied the pro tempore presidency of the Common Market of the South, Mercosur. On this occasion, President Nicolás Maduro of the Bolivarian Republic of Venezuela, accompanied by presidents José Mujica of Uruguay and Evo Morales of Bolivia, visited the exhibition, which sparked interest in the Uruguayan market. A second edition was held in the city of Guayaquil, Ecuador, from July 27 to 30, during the 12th Presidential Summit of the Bolivarian Alliance for the Peoples of Our America (ALBA). On that occasion, more than 270 products were exhibited and major business negotiations took place between Venezuelan and Ecuadorian companies.
In addition, “Venezuela Exports” was present with its food and beverage industries from Sept. 20 to 29 at Expocruz 2013, one of the most important multisectorial fairs in Bolivia.
The exhibition now comes to the 31st Havana International Trade Fair to attract the attention of foreign buyers and strengthen relations between Cuba and Venezuela.