The hairdresser or stylist, the specialist who has the ability to modify anyone's hair, thereby improving the look, extremely important especially when someone is interested in looking good at an important event or interview.
One could say that Jhayna Duarte, one of today’s most soughtafter Cuban models, was born on a catwalk, since practically from the moment she started walking, she was wearing high-heeled shoes and parading around the house, singing and dancing, while her family applauded excitedly.
BY MERCY RAMOS, PHOTOS: JULIO BOTELLA, MODEL: LUCIA ZORRILLA BERENGUER
Bymara and Marajai are two footwear brands that are already “walking” very successfully around the world, the work of Cuban designer Yaimara Muñoz, a great lover of shoe design who has managed to position herself in a prominent place in the world of these accessories.
For this young designer, music is his great passion. However, he exchanged the world of eighth and sixteenth notes for scissors, thread and needles by chance, because shortly after living and working as a musician and singer in the Cuban capital, a friend asked for his help to make various garments for some artists.
For Maryla Pérez Cordeiro, a simple, enterprising and tenacious woman, designing clothes is creating. It is the art of understanding the needs of people with diverse tastes and producing what they want or need for their daily lives.
In this edition our fashion pages are entirely dressed in Bénédí – the high fashion label of Cuban Designer José M. Riverón-Benedí. We are very glad to present this talented Cuban Designer, showing some examples of his extraordinary work. After winning several awards in his country of birth, including a FIART (International Crafts Fair) award in 1999, José M. Rivéron-Benedí is moving to the foreground of runways in the highly demanding European fashion market. Self-taught, Riverón-Benedí comes from a family of fabric merchants so, from the moment he opened his eyes, he was surrounded by fabrics and yarn and from there developed his interest in fashion.
By Mercy Ramos, Photography: Eduardo Rawdriguez, Asistance: Yordanis Gámez, MUA: Michel Rego, Models: Gabriela Carreras, Milena Rivalta & Malena Rivalta
Crossing the threshold of Jacqueline Fumero’s house is like entering a world of wonder because everything you find: furniture, decorations, paintings, lights... is located in the right place, with unparalleled elegance and beauty.
La Maison, currently known as Havana’s fashion house, was built in 1946 by architect Manuel Gamba Alvares de la Campa, as the residence of a wealthy family in the capital. Like other luxury residences in the city, it was abandoned by its owners after the triumph of the Revolution.
Model: Leidiana Rodríguez, Leidiana Rodríguez, Javier A, Sánchez and Amanda López.
For Manolo González, clothing designer for Cuban company Confecciones Alba, designing is important to him as his life. Since he had use of reason, he remembers, he liked drawing the human figure and changing the outfit whenever he could.
In the Boga Textile Apparel Company you can find good taste in dressing, with attractive garments of recognized quality, capable of satisfying the needs and desires of all ages and sexes. Boga is Cuba’s industry responding to the growing demand for clothing in the country, for the chain store market as well as organisations and institutions.
For young designer Annia Ferrer, the raison d’être of her creations is firstly “to dress today’s Cuban woman with elegance and naturalness, in keeping with international fashion lines, but always suitable for our cultural environment, our climate and our trends.”
For Karen Santin, wellknown Cuban designer, the colors red, blue and white have a great significance because, first of all, they are the colors of the Cuban flag and, secondly, they inspired her for her newest collection “Mi tierra”, dedicated to highlighting the beauty and values of women in her country with no distinction of age.
Exclusive designers’ creations and wellknown brands can also incorporate artistic objects. It’s no wonder that the Museum of Modern Art in New York (MoMA) and other important museums throughout the world have periodic exhibitions dedicated to fashion.