MANOLO GONZÁLEZ, design: his reason to exist
Model: Leidiana Rodríguez, Leidiana Rodríguez, Javier A, Sánchez and Amanda López.
For Manolo González, clothing designer for Cuban company Confecciones Alba, designing is important to him as his life. Since he had use of reason, he remembers, he liked drawing the human figure and changing the outfit whenever he could. With almost two decades of experience, Manolo has participated in numerous fashionrelated catwalks and events, including Habana Moda and Cuba es Moda, with several design awards, including that Oficina Nacional de Diseño Industrial (ONDI) to the “True Blue” collection for women during the 2014 Havana International Fair and “Blue Boy” for men.
Concerning this fabric, he stated: “Never underestimate design work with denim. It is not easy and requires a lot of inventiveness and imagination with a touch of creativity. You need to renovate, reinvent and do something new with an item of clothing that is the basis of the male and female wardrobe of women of our times, so as not to fall into the clichéd, old-fashioned and bad taste ”.
Regarding this material, so used today in clothing for any occasion, we should remember that according to various studies, it emerged in Europe during the Middle Ages. In 1853, Levi Strauss, a merchant in San Francisco, California, thought to use the tarpaulins used for making tents to make workwear for miners.
The pants created were finished with copper reinforcements and were brown in color. A few years later, the chemist Adolf von Baeyer obtained blue dye from anthranilic acid, which replaced the pigments of biological origin and gave way to indigo blue, the traditional color of denim that we know today.