Conferences Events an industry with a bright future
By: Roberto F. Campos / Photos by PUBLICITUR
Amidst a global economic crisis, the world tourism industry is struggling to survive. One of its most active categories today is congress, events and incentive tourism, which modality has had a great increase in Cuba.
Cuba’s Convention Bureau plays an important role in that field which it will have the chance to prove during the 30th International Tourism Fair FITCUBA 2010. This institution began in 1974 with the creation of the Events Coordination Group within the National Tourism Institute, predecessor to the current Ministry of Tourism (MINTUR).
In the early years, Cubatur and Viajes Cuba stood out among the first agencies to promote this type of tourism.
As a boost to their operations, Havana’s Convention Palace opened its doors in 1979, and four years later the Bureau’s functions became official, consistently promoting a piece of the market that has great importance to us now.
The Convention Bureau’s take off is easy to set in 1996 when its work was entirely reorganized and it consolidated 20 member organizations in meetings dealing with economy, tourism, science, sports, culture and other fields of human knowledge, at which more than 20,000 people attended.
In 2006, its activities were further expanded when membership reached 101, including tourist institutions, business centres, hotels and other institutions related to the industry.
Twenty-five years since its beginnings, Cuba’s Convention Bureau is one of the main pillars of tourism in the island. Consistent Growth According to official data, the organization of events last year grew 8%, with the celebration of 282 meetings from various fields including tourism, culture, history, music, science and sports.
The Bureau itself reports that the leisure industry continues its growth spiral despite the pressures generated by the world economic crisis and other negative elements.