CubaPLUS Magazine

The Habanos Corporation S.A. announced on Tuesday the suspension of the 23rd edition of its emblematic festival, although it will work to surprise fans this year.

A press release from the organizers adds that due to the current global context, in which the COVID-19 pandemic continues to affect face-to-face events and people's ability to move, Habanos, S.A. has decided to suspend what would be the 23rd Edition of the Habano Festival - scheduled for February 2022 -, the main event of the Premium cigar worldwide, which since 1999 brings together experts, connoisseurs and fans from all over the world to experience a unique experience around a common passion: the Habano.

The company regrets that, for the second year in a row, there will not be an unavoidable appointment for Habano lovers, so it will focus its efforts on surprising its fans again in 2022, as it already did in 2021, with activities as innovators such as the 1st Edition of Habanos World Days, a virtual event that allowed fans of Premium tobacco, and especially the world of Habanos, to share experiences and continue learning and enjoying all the culture that surrounds this exclusive "Made Totally by Hand" product, adds the information.

In a context as difficult as last year, this virtual meeting was a successful call with more than 9,000 fans from some 140 countries, 200 media and more than 75,000 visits during 3 days, the ad says.

The program then planned included a visit to the virtual stand of Habanos, S.A. in which a special humidor designed in commemoration of the 55th anniversary of Cohíba was unveiled and the names of the nominees for the prestigious Habanos 2020 Awards were shared, which recognized those outstanding personalities for their work in the Communication, Production, Business and Communication categories.

Also on that occasion, the winning fans of the online version of the Habanos World Challenge International Contest were announced, in which the general knowledge of the Habano is measured in its various phases of the process, from its cultivation and production to its enjoyment.

The Habanos Corporation, S.A. is a world leader in the sale of Premium cigars, for which it has an exclusive distribution network in more than 150 countries in five continents, where it sells 27 Premium brands made Totally by Hand and with the Protected Designation of Origin (PDO) .