7 Madrigal cocktail, flagship of the Havana Club Rum Museum Bar

7 Madrigal cocktail, flagship of the Havana Club Rum Museum Bar

Heritage & Traditions

Cubaplus

From this September 10, the Havana Club Rum Museum, in the Cuban capital, has as its bar's flagship drink the 7 Madrigal, cocktail of the young bartender Ernesto Hernández, winner of the contest organized by the company and  honor the work of the First Rum Master José Pablo Navarro Campa the "Don Navarro In Memoriam" contest was convened during the month of August and until September 1 for bartenders from all over the country, to prepare mixtures, inspired by the Master and using as a base to Havana 7.

This constitutes a fair tribute to the First Rum Master José Pablo Navarro Campa, who for almost half a century had as his main task to enhance the cultural and national value of Cuban light rum, with the development of new techniques, such as Continuous Aging, which allowed the creation of superior rums in Cuba and worldwide.

 In addition to this competition, Havana Club organized a series of activities to commemorate the first anniversary of Navarro's death, on September 10, which includes the realization of the mural "Rum Masters", in the rum factory in San José, Mayabeque province, plastic artist Edel Rodríguez Mola.

The mural is a great tribute to the culture of Cuban rum, specifically Havana Club, and it represents the Masters of Cuban Rum in a tasting in an organic way, they try to show the different moments of the ceremony: feel the smell, the taste, the color, the texture of one of his creations.

In the center of the painting stands the figure of the First Master of Cuban Rum José Pablo Navarro, as a way to highlight his presence in the history of Cuban light rum. On the other hand, one of the Rum Aging Warehouses will receive the name Don Navarro, in which you will be able to enjoy a unique sensory experience, with tastings of very special bases created by the Masters.

Likewise, and to accompany these actions, an audiovisual material was shown about Navarro's life, which will be shared on the Havana Club sites and social networks, so that our followers all over the world can get to know this great man.

The joint venture Havana Club International S.A. was created in November 1993 by the Cuban company Cuba Ron S.A., responsible for the production of rum, and the French group Pernod Ricard, with the aim of developing the Havana Club brand internationally. In the year that ended in June 2020, this entity sold over 4.3 million boxes.