CubaPLUS Magazine

Asistur S.A.: 34 Years of Trusted Protection

By Mercy Ramos
Jul 17, 2025
Asistur S.A.: 34 Years of Trusted Protection

Established 34 years ago with the core mission of providing assistance to travelers in Cuba holding valid travel insurance policies, Asistur S.A. has consistently proven its capability to guarantee robust protection for both international and domestic clients.

Commemorating the organization's 34th anniversary this Thursday, General Director Humberto Barreto Nardo shared his insights into Asistur's legacy in an exclusive interview with this publication.

"Asistur stands as the sole entity of its kind in Cuba, and we take immense pride in our team of dedicated and highly skilled professionals, who are deeply passionate about their work and committed to delivering comprehensive support to our clients, whose numbers are steadily increasing. Insurance sales benefit significantly from strong customer referrals, due to the ease and efficiency with which we operate," noted Barreto.

"Given the inherent sensitivity of the assistance we provide, we are committed to ensuring that all cases are managed with the utmost expediency," he explained. "Furthermore, we are honored to hold the Quality Certificate from the National Standardization Organization (ONN) under the ISO 9001:2015 standard, a testament to our unwavering dedication to service excellence and the professionalism of our personnel."

Mr. Barreto went on to outline the breadth of Asistur's service portfolio, including: Medical Emergencies – encompassing both outpatient and inpatient care; Sanitary and Funeral Repatriations – facilitating comprehensive arrangements such as medical escorts, airline reservations, accommodation, repatriation logistics for deceased individuals, landing permit applications, legal document processing, and ground and air ambulance coordination; and Financial Assistance – providing crucial support to insured clients facing unforeseen financial constraints during their stay in Cuba.

director asistur-01.jpgSince 2000, Asistur has expanded its operations to serve as a reputable insurance broker within Cuba. The insurance products offered in partnership with the national insurance company, ESEN, include: Travel Insurance to Cuba – providing robust coverage for a range of potential risks, encompassing medical expenses, repatriation or transport of the sick or deceased, civil liability, bail bond advances, assistance for lost documents or luggage, and urgent message transmission services. Note: Due to the U.S. embargo, insurance policies issued by American companies are not valid within Cuba.

Further products offered in collaboration with ESEN encompass: Travel Insurance for Cuban citizens and permanent resident foreigners traveling abroad; Medical Expenses Insurance tailored to foreign residents or those with extended stays in Cuba; Term Life Insurance, designed to mitigate financial hardship for families stemming from the insured's death due to any cause; and Auto Insurance, catering to individuals, and Cuban or foreign legal entities operating within Cuba, aiming to compensate for damages incurred to insurable motor vehicles for land transportation, irrespective of make, model, or year of manufacture.

Finally, Asistur also provides Fire and Allied Perils Insurance, specifically tailored for clients seeking to safeguard their real estate assets (both buildings and facilities) and their contents (furniture, machinery, equipment, utensils, appliances, and other assets) from material damage or losses caused by fire, lightning, explosions, or a wide array of other covered perils.

A key point to highlight is that Asistur's activity transcends Cuban borders, as it acts as a correspondent for more than 200 foreign companies, and in the event that an insured person needs medical attention and wishes to receive it in their home country, the company coordinates with the company that represents them to send them in an air or land ambulance to their destination, and the policy is activated from here to cover the expenses.

In conclusion, the executive referred to Asistur's projects and announced that work is underway on a new assistance service for those insured in the diplomatic sector with auto insurance policies, which will give them greater confidence when traveling anywhere within the country.

If you are traveling to Cuba and need to insure your stay against any eventuality, do not hesitate to contact Asistur, an experienced entity that will offer you confidence and tranquility during your stay in the largest of the Antilles, hence the slogan that reads: "Don't worry, Asistur takes care of it."

For more information, you can contact us through:

Telephones: (+53)7665560 24h Alarm Center for Assistance
                    (+53)7664499

Emails: asisten@asistur.cu
            seguros@asistur.cu

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