CubaPLUS Magazine

 We see this season that has begun (winter 2024-2025) with great hope, because it is the year that we have to demonstrate, at the country level, that we are capable of reversing the situation that exists in terms of tourism, and it is the year in which we must consolidate all the hotel products, said Rafael Villanueva, Commercial Director of Blue Diamond Resorts Cuba.

In an exclusive interview with CubaPLUS, Villanueva spoke extensively about the activity of the group that he represents and said they are working to conceive that the different markets are strengthened and those who have been abandoning their air operations, return to them and, above all, that the new operations that are arriving are also consolidated and that it is a year of tourist growth again.

In this regard, the executive spoke of the new concept conceived by Blue Diamond, presented last weekend to more than a hundred representatives of tour operators, travel agencies and the specialized press, whose purpose is to attract more market segments, especially from Canada, the leading source of tourists to Cuba for more than three decades. “We have created a new concept -Resonance- that did not exist until now, to be able to attract young people, who want a different activity in Cuba.

Those people who want to enjoy the country's environment, everything that has to do with that energy, that type of concept that tourists look for when they are abroad, who look for music, with international DJs, with themed cards,” he explained. The purpose, he continued, is that they can enjoy what is the essence of Cuba in a festive environment but, above all, to recover those young people that today we are slowly losing, especially Canadians, who are growing up, getting older and stop coming to Cuba and other destinations.

So we want to attract that customer who loves music, who loves sports, that energy, who also likes to be able to connect to social networks via Wi-Fi. That whole concept is what we want to show with this type of hotel that we have created. This new brand, Resonance Musique, which is through music.

On the other hand, Resonance Blu is designed to attract that customer, an older adult who also wants to enjoy that musical trend and who can afford to pay a little more and who will have a series of attributes in the Blu concept that goes in the relationship of the mind with the spirit, well-being, with pilates, tai chi, with specialized personnel. It is, he added, a different type of synergy, because they will be able to experience that serenity that we can feel in Cuba and above all they will have access to the other part, the Musical part.

It is a product that does not exist in the world and that our chain has created to enjoy in Cuba and we have the support of many tour operators, especially our main tour operator Sunwing. “We hope that from the start of the new concept, on December 1, we will have that mass, that feedback, from Canadian clients to boost tourism in Cuba that we need,” he emphasized.