Regional leaders inaugurated this Monday in Grand Cayman the conference on the state of the tourism industry of the Caribbean Tourism Organization (Sotic 2024).
At the event, which will run until the 6th, participants will analyze topics such as sustainability and address the urgent need for sustainable tourism practices that balance economic growth with environmental protection and social responsibility.
Another issue on the table for debate is the transformative power of technology in the tourism industry and will revolve around artificial intelligence, data analysis and digital marketing strategies that can improve the visitor experience and promote efficiency. Aviation and Connectivity, Cruise tourism.
Leadership and Legacy, and Business Continuity planning are also among the topics of the conference organized by the Cayman Islands Department of Tourism and the Ministry of Tourism and Ports.
(Taken from Prensa Latina)
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