Habanos in Benelux presents new vitola in world premiere

Habanos in Benelux presents new vitola in world premiere

Heritage & Traditions

Cubaplus Magazine

Habanos, SA., through its exclusive distributor for Belgium, the Netherlands and Luxembourg, presented the new Juan López Special Selection vitola (52 gauge x 170 mm long) online last Saturday as a world premiere.

A press release from the entity adds that the guests knew and tasted (received a set of the new vitola) first-hand the new Juan López Special Selection and won exclusive awards, including the first regional edition launched in Benelux under that brand, made more than a decade ago.

“Juan López Selección Especial comes to the market to surprise the most demanding fans with its exquisite aroma and excellent flavor. Twenty Regional Editions under this brand demonstrate its great acceptance in the different Habanos markets around the world.” considered Ernesto González, Director of Operational Marketing, and Rodrigo González, Director of Strategic Marketing of Habanos, S.A.

The new product is presented in a special case containing 25 Habanos made "Totally by Hand with Long Tripe" after a careful selection of leaves from the Vuelta Abajo region, where the best tobacco in the world is produced.

This presentation commemorated the 150 years of the brand and the 30th anniversary of the establishment of the Casa del Habano franchise network. Juan López is a brand created in the 1870s and the new vitola is of an even format, has a medium to strong flavor and will be sold exclusively in the Casa del Habano network of specialized stores.

Habanos S. A. corporation is the world leader in the commercialization of Premium cigars -27 brands- both in Cuba and in the rest of the world and has an exclusive distribution network in more than 150 countries in the five continents.