CubaPLUS Magazine

The iconic Cuban Rum, Havana Club, is participating in the International Fair of Havana, FIHAV 2024, which opened its doors this Monday, showcasing the excellence, versatility and dynamism of its broad portfolio, which evokes a renewing approach to the richest Cuban cultural traditions. Profundo, Spiced and Smoky will be the protagonists of this Fair, together with the founding rum 7 Años, a living expression of Cuban culture that is reinvented to provide, in each sip, the exquisite essence of Cuban Rum, says a press release from the entity.

The presence of Havana Club at FIHAV 2024, which will conclude next Saturday 9, will be a new opportunity to break patterns and continue strengthening its ties with clients and collaborators.

As part of the celebrations for the 207th Anniversary of the iconic Floridita, Havana Club will inaugurate its Champions Bar, a space to pay tribute to the greats of the Cuban cantina, including the winners of recent international competitions in the industry. A special moment of the activities of the show will be Havana Ladies, a segment dedicated to exalting women in the Cuban cantina that will show delicious award-winning cocktails, with a feminine touch and, at the same time, will allow to explore flavors with premium products from the Pernod Ricard portfolio such as Jameson Original and others recently launched in the Cuba market, such as Scotch Whisky.

The joint venture Havana Club International S.A. was created in November 1993 by Cuba Ron S.A., responsible for the production of this drink and the French Pernod Ricard Group, with the objective of developing the brand on an international scale.

Since 1994, Havana Club has been a priority for Pernod Ricard, and today it is one of the Group's 13 main spirits brands. The world leader of Super Premium and Superior rums, it is the third international rum brand in the world and is exported to more than 125 countries around the world, except the USA, where Cuban products are prohibited due to the trade embargo.

To learn about and closely follow the activity of Havana Club International S.A. and its presence at FIHAV, you can do so through its social networks @HavanaClubCuba.