CubaPLUS Magazine

Havana Club International S.A. dedicates its participation in the 39th edition of the Havana International Fair (FIHAV 2023) to Cuban cultural wealth from which its most iconic rums emanate. A press release released this Monday by the company adds that the rum Cuba Mode is shaped by climate, geography, history and the people, as an indissoluble part of the country's roots and is, without a doubt, symbol of national culture that synthesizes its essence and is nourished by it.

On this occasion, the company is presented at FIHAV with a tribute to the traditions and Cuban identity from its origins. Something like a return to the seed, to the invaluable wealth behind being Cuban, of the “Know-how of Cuban Rum ". It is also a recognition of the cultural heritage that our Masters of Rum, guardians of tradition for generations, learning from the ancestors and leaving a legacy to future heirs, highlights the information.

As the First Master of Cuban Rum, Juan Carlos González, expressed: “We are repositories of a cultural heritage, which has been transmitted throughout generations and it is then up to us to take care of it, develop it and transmit it, as well as continue enriching that rum tradition.” On the other hand, the brand will also be showing its Iconic Collection, unique products, a mix of culture, tradition, expertise and contemporaneity, which include the famed Masters Selection, Havana Club Añejo 15 years, Havana Club Unión, Havana Club Tribute and Havana Club Maximum.

Each one of them is an authentic piece of art, the result of a rich and exciting legacy. A walk for the senses that invites you to travel through history, now centenary of Havana Club rum, which constitutes a unique opportunity to bring to the world a renewed Cubanness that embraces authentic tradition rum likewise, the exhibition will also be an important occasion to continue celebrating “30 years of success with the people” and an opportunity to celebrate the creation of a company, faithful to the essence, which has made it worthy of being the rum from Cuba.

Created in November 1993, by the Cuban corporation Cuba Ron S.A, and the French group Pernod Ricard, Havana Club International S. A. is a  joint venture that produces, distributes and markets the brand's rums in Cuba and internationally also promotes Premium products from the company's portfolio. French entity in the largest of the Antilles, currently it is one of the leading brands of the French group and is a leader in Premium and Super Premium rums and third in the world –excluding the US market-; exports to more than 120 countries and has received since 1994 to date, 457 international awards.