Havana Club XXIV Habanos Festival rum was presented this Monday by Maestro Asbel Morales, who created it with his own hands, the result of a careful mixing process from several bases.
At the presentation ceremony, Morales pointed out that the new rum, which will only be available during the XXIV International Habano Festival, unlike the rest, it developed its personality from an exclusive base, aged in American white oak barrels and then French white oak.
“Like cigars, it is a rum made completely by hand, from the typing of the liquid and the selection of barrels until bottling. Accomplish the feat of leaving, without adjustments, straight from the barrel to the bottle,” he said. On the nose, the new spirit begins with notably sweet aromas that evoke some of homemade Cuban sweets and you can clearly see a very aged wood with a wide range of notes of dried fruits, while in the mouth, despite its 38% avb, shows the character of a true Cuban rum, explained the Master rum maker.
This new rum is a reflection of the friendship and collaboration that they have maintained since its creation to date both companies, authentic symbols of Cubanness and that are part indisputable part of the cultural heritage of the largest of the Antilles. Habanos' vice president was at the presentation of the new spirit.
Commercial Jorge Pérez, who thanked Havana Club for the gesture and expressed the ties of collaboration existing between both parties during these three decades. The press attended the ceremony held at the Havana Club stand at the festival fair national and foreign participant in the event and officials of both entities, among others guests. Havana Club International S.A. is a mixed company created in November 1993 by Cuba Ron S.A. and the French Group Pernod Ricard with the aim of developing the brand on an . international scale.
Havana Club is exported to more than 125 countries, except the United States, and its main markets are in Europe and America. The high quality of its rums has enabled it 453 awards from 1994 to date.
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