CubaPLUS Magazine

Havana Club International S.A. will dedicate its presence at the XXV Habanos Festival to the art of innovation behind its Iconic Collection, which embodies the brand's most exclusive creations and strengthens its global seal of excellence.

A press release distributed this Monday by the entity indicates that each of the rums in this collection is an icon in itself, on this occasion, with a renewed image. Each piece, it adds, is an authentic work of art, the result of a rich and exciting legacy. Products that embody passion and mastery, thanks also to natural aging and blending techniques perfected over the centuries.

The festival will be, above all, a tribute to the Savoir Faire (know-how) of our Cuban Rum Masters, intangible heritage of humanity. A walk for the senses that invites you to travel through the century-old history of Cuban Rum. This will be an opportunity to bring to the world the renewed excellence of Havana Club, supreme guardian of rum traditions and Cuban culture. As part of the prestigious Iconica range, the pinnacle of Havana Club Prestige extra-aged rums, Tributo 2025, the brand's most recent creation, continues this legacy and is the protagonist at this event.

Tributo 2025 is an exceptional Cuban rum, meticulously aged with a finish in Redbreast Single Pot Still Irish Whiskey barrels, from the Midleton distillery in Cork, Ireland. It is a unique collaboration that combines the richness of Cuban rum and the depth of Irish whiskey. Also on display will be Havana Club XXV Habano Festival extra-aged rum, a jewel in rum creation, the fruit of collaboration and brotherhood between the two H's of Cuba that evokes traditions and salutes innovation.

This will also be a moment for Havana Club Icónica Don Navarro, which is rising with a new image. Another tribute to the Cuban Rum Masters Movement and its leader, First Master José Pablo Navarro Campa. This product will be on sale in the online store starting February 24, 2025. Havana Club International S.A. consolidates its presence at the XXV Habanos Festival as The Rum of Cuba and joins the celebrations of the three iconic brands of the Habanos universe: Cohíba, H. Upmann, and Romeo y Julieta, which have complemented the enjoyment of their rums for years.

Havana Club International S.A. will be present with an elegant stand in the exhibition area of the Festival, and will be a sponsor of important events such as the Welcome Dinner, Gala Dinner, Habano’s Moment and the Habanos World Challenge. In a special way, the iconic Tributo 2025 will be shown in detail by its creator, Maestro Asbel Morales, during Habano’s Moment.

A unique opportunity that will take place within the framework of the 35th anniversary of the La Casa del Habano Franchise Network, undisputed allies for the enjoyment of the brand’s most exclusive rums. Havana Club XXV Habano Festival will also serve to celebrate the 15th anniversary of Cohiba’s Behike Line during the Gala Dinner.