CubaPLUS Magazine

With the certainty that 2023 will be a better year with the adoption of new strategies to recover traditional markets and achieve new ones, Havanatur S.A. reaches its 44th anniversary this December 19.

Information released by the entity adds that after a forced break in its operations due to the pandemic that has affected the world in the last two years, this leading tour operator of the Cuban destination has restarted its work, especially from the Canadian market, the first issuer of tourists to Cuba.

Added to this is the reaffirmation of Varadero as the main sun and beach destination and the acceptance of circuit trips promoted by Havanatur-París, which reflects the gradual resuscitation of the group's operations, the note added. With 24 percent of the total number of travelers issued to Cuba from different regions of the world, Havanatur is consolidating the commercialization of its services towards an increasingly complex external market and with new trends, an environment in which they hope to increase customers in the recently started winter season, adds the information.

The northern keys de Villa Clara meanwhile, strengthen new products, associated with its partners and forms of non-state management. E-commerce is an important factor that contributes to speeding up and standardizing new offers on platforms, through integration with hotel chains and foreign agencies, the statement said. Regarding the domestic market, he points out the great reception that the summer promotions had due to the variety and quality of the services, despite the limitation of capacities, due to the maintenance work that was carried out in the country's hotel plant.

The reengineering of the group's products, he adds, includes new strategies with the aim of recovering links with service providers and strengthening alliances with new forms of non-state management, such as Mipymes (micro, small and medium-sized companies). There is a look towards the future of the industry without chimneys on the island and the Grupo Internacional Havanatur S.A will play a leading role in the commitment to recover the emission levels of tourists to the destination Cuba, the statement concluded.