CubaPLUS Magazine

An important alliance between the Cuban Medical Services Marketing Company (CSMC, S.A.) and the Canadian hotel chain Blue Diamond Resorts was announced this Friday by executives of both entities. The good news was announced by Dr. Ileana Reyes Álvares, Head of International Sales of CSMC, S.A and Rafael Villanueva, Commercial Director of Blue Diamond Resorts, who considers that this union plans to enhance the wellness services offered between both entities.

They especially highlighted the launch of wellness services and wellness rooms. One of the most relevant aspects of this alliance is the introduction of the Care Program for children with autism spectrum disorders and people with socialization disorders, which includes interaction with dolphins.

This initiative seeks to provide a holistic and therapeutic approach for those who require special care in their tourist experience. The occasion was propitious for Dr. Yamila de Armas Águila, president of CSMC, S.A, to announce the second edition of the FitSaludCuba International Medical Tourism and Wellness Fair, scheduled to take place from April 21 to 25, 2025 at Pabexpo , Havana.

During her speech, Dr. De Armas extended a cordial invitation to all those present to participate in this important event dedicated to wellness tourism. This announcement marks a milestone in the Cuban tourism industry, demonstrating the commitment of Comercializadora de Servicios Médicos, S.A. with innovation and excellence in the offer of well-being services.

Without a doubt, these initiatives promise to offer unique and meaningful experiences for all those seeking a comprehensive approach to their journey towards well-being. The presentation took place in the multipurpose room of the Meliá Costa del Rey hotel, in Jardines del Rey, Ciego de Ávila, as part of the activities carried out in the 42nd edition of the FITCuba 2024 International Tourism Fair that will run until Sunday 5.