CubaPLUS Magazine

Jordy Puy, co-founder of the Sound Diplomacy International Consultancy, considers the potential of the Cuba’s musical industry like development source, during a workshop supported by national and foreign representatives recently closed in Santiago de Cuba. 

Puy, who is in charge of the company strategies considered that the richness and potential of the island’s musical heritage become it into a standard to show to the world. 

According to the above-mentioned, he added, it is necessary to refine experiences, typical of this kind of business and to take in from abroad those which working with effectiveness. 

During the event, organized by the Ministry of Culture, the United Nations Organization for Industrial Development (ONUDI) and the Korean Agency of International Cooperation, Puy told about the impact of the digital era in this sphere and the increases of music commercialization in these modern supports. 

DE, pioneer at global level, assessed this project headed by ONUDI together with the National counterparts in pursuit of the sound industry’s development and in the case of Sound Diplomacy, is inserted in an international work in many countries to become music into a tool of social improvement. 

Likewise, he stood out the concept of musical city with which they are working, and in the case of Santiago de Cuba, is extremely consistent and significant with the effort that this artistic expression will contribute to the economic development. 

He referred to the musical industry’s role in the creation of youth employment, in the public health, the transport, the social integration and the tourist projection of the cities, with experiences in Latin American’s Bogotá and Valdivia, Vancouver in Canada and London in Europe. 

In relation to the recent declaration of the Punto Cubano as Humanity’s Oral Heritage, the specialist valued that the international recognitions are of great importance and usefulness when there is a political will and interest of the cultural sector to take advantage of them to depend on the society progress.