The CubaRon S.A. Corporation is present at the trade fair of the XXIV International Festival del Habano to show its extensive portfolio of spirits and its vast experience of that drink in the country, which dates back to 160 years of tradition.
In an interview given to CubaPLUS, the communicator of that entity, Jessica Rivero Rodríguez explained the importance that the company gives to participating in this event, since it will allow you to show the symbiosis of the cigar product and rum, not only from the commercial point of view but also cultural, because they are part of the country's identity and Cuban identity.
“We will have here the 30th Anniversary product, which we launched last year coinciding with the corporation's birthday and with it we will make pairings with chocolate and cigars, among other activities that we will develop during the days of the fair,” she noted. Later, when referring to the exports of her rums, she mentioned it as the main foreign market to Europe.
,“We are working on the export of several of our brands, to continue growing and make a greater contribution to the country's economy,” she said. Finally, she reiterated the importance of CubaRon's presence at this fair with its different brands, including Santa Cruz del Norte, considered the star of the company, since the the exhibition is also a very valuable space due to the history that unites rum, cigars and Cuba.
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