CubaPLUS Magazine

With the premiere of the video clip “Adentro” five years of hard work are celebrated by the team that has developed one of the most recognized transmedia projects for Latin American children and adolescents of the moment: the series of the Cuban-Mexican character TITOVERSE.

The song that evokes the beginning “the work: forward; love: inside”, composed by Daniel Martín Subiaut, president of the Latin Institute of Music (ILM), who is also the creator of the character, is available on all platforms.

With his performance, TITOVERSE, which originally had the purpose of promoting the life and work of artists linked to the ILM, was gaining space and utility by serving as a regional spokesperson for the first campaign during the COVID-19 pandemic.

In that same year 2020 he received the award as “Child of the Year” in the Mexican Senate, with publications in Braille, audiobooks, school merchandising and later expanded in Cuba, from ARTEX (Artistic and Literary Promotions Company) and its record label, BISMUSIC, in the commercial area and in Animados ICAIC (Cuban Institute of Art and Cinematographic Industry). With the TITOVERSE series in production, just five years after its premiere, it was nominated for the Ibero-American Arte por Excelencias award and has been presented at the International Colloquium Patria, as an anti-colonization cultural proposal for Latin American adolescence.

“Adentro” has the direction behind the camera of the multi-award-winning Freddy Loons, and arrives to open the sixth year of development of one of the most important transmedia projects for the children and youth of the region, since its main character, TITO, highlights the values of Martí.

To enjoy the song you can access: https://youtu.be/OSNhnMAcOq0?si=h9fvyh_JN_L_u1CR