Varadero, considered last year by TripAdvisor the second-best beach in the world, will host the 39th Congress of the Federation of Congress Organizing Entities and Related Organizations of Latin America (COCAL), to be held from July 3 to 6.
The information was released this Tuesday by Pilar Álvarez, General Director of Marketing of the Ministry of Tourism (Mintur), who highlighted the importance of this meeting, which is being held in Cuba for the third time because it will strengthen the positioning of the destination as an entity prepared for the organization and celebration of congresses and meetings in the region, which constitutes a priority of the so-called industry without chimneys in the largest of the Antilles.
Cuba has qualified professionals, hotel and non-hotel infrastructure, and technologies and accessibility to satisfy all the requirements of this market, she highlighted. Speaking at the conference, Yanet de Armas, head of the Mintur Events department, referred to the number of registered to participate in the event so far, which will be held at Plaza América, and mentioned representatives from Colombia, Mexico, Dominican Republic, Panama, Port Rico, Argentina, Guatemala, Spain, the United States, Brazil, Honduras, and the host country.
Likewise, she recounted the numerous activities that will be carried out during the four days of the congress, which include conferences, exchanges, preparation for students, and recreational events so that the participants can learn about what Varadero offers, not only as a beach but also as a destination for culture and heritage. For her part, Isabel Puebla, a member of the organizing committee of the congress, highlighted the relevance of the event that will contribute to promoting the holding of events and the infrastructure that Playa Azul has for that purpose.
In turn, the general director of the Cubatur agency, an official receptive of the congress, Diana Olivera, considered that this event represents an important action aimed at highlighting Cuba as a MICE (business tourism, meetings, and incentives) segment in great demand in the real world. She later reported that an online platform was designed for the accreditations of those who are interested in attending the congress, where all the details that a participant needs know to appear.
Created four decades ago, Cocal is a community that creates value in the meetings industry. It brings together National Associations, Event Organizing Federations, conventions Related Bureaus of Latin America and has managed to position itself as a Federation, whose primary objective has been to develop the growth of this sector in the subcontinent.
For more information, you can access: https://cocal.feriascuba.com
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