CubaPLUS Magazine

A powerful symbol of nature, adventure, and rural tourism has emerged in the Cuban bohío—the traditional thatched-roof hut that is a hallmark of the countryside and the island’s agrarian heritage.

The American writer Ernest Hemingway enjoyed many places in Cuba, among them a small fishing village called Cojímar, which he even immortalized in his work The Old Man and the Sea. Color, versatility, and a constant gaze toward the sea are some of the traits that define the town and its people. Gregorio Fuentes lived there until his death (Lanzarote, Canary Islands, July 11, 1897, Cojímar, Cuba, January 13, 2002). He had been the captain of the Pilar, the yacht that belonged to the American author.

The enactment of Law 179 on the Cuban Sports System, which took effect this Wednesday, provides a new legal framework to secure the future of physical activity and sports across the nation. As the first legislation of its kind in Cuba, the law was approved by the National Assembly of People’s Power on July 18, 2025. Its primary objective is to strengthen the Cuban Sports System (SDC, by its Spanish acronym) both institutionally and legally.

The seashell, a gastropod mollusk with a soft body and diverse species, inhabits oceans, rivers, and lands alike, carrying profound symbolism. Its spiral form expresses humanity’s intuitive spiritual union and reconnection with the universe; it symbolizes movement, the vibration of the soul, and the spirit in creation and ascension. Perhaps moved by this mystique, in the 1940s, Ramiro Murillo decided to adorn the walls of his home in Playa Girón, south of Matanzas, with seashells and marine stones. It was an offering of faith to the Virgin of Charity, a gesture of gratitude for his recovery after a serious illness.

On Monday, it was announced that Daniel Martin Subiaut, the distinguished Cuban artist and President of the Latin Institute of Music (ILM), has been honored by several Mexican institutions with a series of prestigious awards. These include an Honorary Doctorate (Doctor Honoris Causa), the Patriotic Award "Defender of National Sovereignty"—granted for his cultural contributions at the helm of the ILM—and the "Fathers of the Fatherland" Medal.

Traveling through Cuba offers many charms, especially when considering places ideal for sun and beach vacations, adventure, and nature travel. Among these attractions, the island’s geographic extremes fit perfectly, true surprises for the senses. To better experience this Caribbean nation, it is worth visiting the outermost landscapes of the island’s territory, which, because of its shape and the lush green of its vegetation, is often compared to a green crocodile. The extreme points of Cuba’s geography are the following: to the north, the Hicacos Peninsula; to the south, Cabo Cruz; to the east, Punta de Maisí; and to the west, Cabo de San Antonio.

Approaching its 39th anniversary, the Cubanacan Hotel Group remains a cornerstone of the island's tourism industry. This was reaffirmed this Friday during a presentation by Yaima Suárez, Vice President of Marketing, at the 44th edition of the FITCuba 2026 International Tourism Fair.

The 44th edition of the International Tourism Fair, FITCuba 2026, held virtually, concluded this Friday with robust results. The event facilitated countless professional engagements and exchanges, serving as a vital platform for forging alliances that transcend borders.

This week, Cuba has captured the attention of those who champion tourism as a vital economic driver for numerous nations, particularly within the Caribbean. It can be confidently stated that many industry professionals are closely following FITCuba 2026, whose virtual format has enabled the event to reach audiences worldwide.

Cuban Son Day is being celebrated today across the island with grand festivities, featuring initiatives that honor a musical genre officially recognized by UNESCO as Intangible Cultural Heritage of Humanity.

Founded nearly 20 years ago as a tourism magazine through the shared vision of its director, Dominic Soave, and the Prensa Latina news agency, the Canadian publication CubaPLUS has consistently been at the forefront of the tourism sector in the Canadian market. For the past three decades, Canada has remained the primary source of tourists to Cuba, and CubaPLUS has, without exception, participated in every edition of FITCuba.

The 44th edition of the International Tourism Fair, FITCuba 2026, kicked off today in a virtual format. Expectations are already high for securing strategic agreements that will drive the recovery of tourism, a cornerstone of the Cuban economy.

With less than 48 hours to go until the 44th edition of the International Tourism Fair, FITCuba 2026, anticipation is reaching a fever pitch. Tour operators, travel agents, industry professionals, and the general public are closely monitoring social media for every detail regarding this premier event.

The Acosta Danza Academy and Company has been named one of the 50 finalists for the Global Schools Prize, an international accolade recognizing educational institutions deemed exceptional for their ability to redefine the boundaries of learning. Promoted by the Varkey Foundation and based in the United Arab Emirates, this award stands as the foremost global initiative of its kind.

The Fernando Alonso National Ballet School officially launched the call this Monday for the Grand Prix Havana 2026, an international competition set to take place in the Cuban capital from July 13 to 19.

A key highlight of the upcoming 44th International Tourism Fair (FITCuba 2026) centers on a strategic outreach to Cubans living abroad, encouraging them to visit the island.

Cuban academic and researcher José Luís Perelló today published an article reflecting on the current trend of luxury hotel investments in Latin America and the Caribbean. This trend is detailed in a special feature published by the Italian media outlet Trade Trade Caribbean (TTC), focusing on developments leading up to 2026.

Approximately 30 countries will be represented at the 5th International Educational Film Exhibition (MICE), scheduled to take place from May 4 to 9 in Havana. The event features a series of initiatives dedicated to children and youth, organizers announced this Tuesday.

The third edition of EXPOBODAS 2026 is set to take place in Varadero on June 24 and 25. This premier event will bring together a wide array of industry professionals, including international hotel chains, photography studios, choreographers, decorators, event planners, and audiovisual specialists.

Iberostar Cuba Hotels & Resorts is set to take a prominent role at the 44th International Tourism Fair, FITCuba 2026, unveiling a range of new offerings and significant discounts for travelers across its portfolio.