CubaPLUS Magazine

The arrival of sugarcane in Cuba some 500 years ago was arguably one of the most significant contributions of the Spanish colonial era, as it laid the foundation for the island nation to become a major producer of this coveted commodity.

Cuba has been elected as a member of the General Committee of the World Health Assembly, an entity comprised of 17 nations responsible for making decisions regarding the functioning of the organization, according to official sources. As the decision-making body of the WHO, the World Health Assembly's primary functions include determining policies, appointing the Director-General, overseeing financial policies, and reviewing and approving the proposed program budget.

Cuba is paying tribute this Monday to National Hero José Martí on the 130th anniversary of his death in combat during the struggle for the island's independence from Spanish colonial rule. Referred to as "The Apostle," Martí was an eminent thinker, renowned for his journalistic work and as a poet, a legacy collected in texts such as The Golden Age (1878-1882), Simple Verses (1891), and Our America (1891).

Cuba presents a wealth of options for nature lovers seeking vacations immersed in tranquil and rejuvenating environments, where they can connect directly with the natural world, free from the distractions of city noise and other unwelcome intrusions.

Caribbean scholars are converging in Cuba to deconstruct the legacy of centuries past during the 2nd National Workshop on Colonial History, commencing this Thursday in Camagüey.

Twelve hotels operated in Cuba by the Canadian chain Blue Diamond Resorts have just received the 2025 Travelers' Choice Awards, considered the Oscars of tourism, awarded by the world's largest travel website, Tripadvisor.

Born out of a group of friends' passion for Cuba, the travel agency AzuuucA Travel has been operating on the island for just over a year, dedicated to selling this destination with offers tailored to the interests of those who wish to travel to the largest of the Antilles, explained Lyding Rodríguez, its representative in the country.

With just over 40 hotels in the main Cuban destinations, Blue Diamond Resorts continues its commitment to tourism in Cuba, as evidenced at the recently concluded International Tourism Fair (FITCuba 2025), during which the chain's sales team consolidated key relationships with strategic partners and projected new growth opportunities for the sector on the island.

Havana Club International S.A. reaffirmed its commitment to environmental sustainability and social responsibility with the development of a project to continue reducing its carbon footprint, following a successful first phase of this program in collaboration with Iberostar Cuba Hotels & Resorts through the use of ecoSPIRITS™ technology in the hotel chain's properties.

Founded some 30 years ago, InterCaribbean Airlines is highly recognized regionally for the quality of its services and has 22 destinations in 17 Caribbean countries, including Cuba, said Carolina Torres, the company's marketing coordinator.

Under the evocative slogan "The Destination is You," the new tourism promotion campaign adopted in Cuba began this Saturday, based fundamentally on the friendliness of the Cuban people, according to the country's authorities.

ALBA-TCP Tourism Ministers agreed today on 16 lines of work to consolidate the industry in Latin America and the Caribbean, with an emphasis on marketing the product as a multi-destination.

When talking about breakfast, it's impossible not to mention cereal, and Cuba currently has the recently created Guani brand, which has garnered the attention of everyone who has tried it.

Cuban President Miguel Diaz-Canel-Bermúdez visited the International Tourism Fair (FITCuba) this Friday, where he learned about various offerings from Cuban and foreign exhibitors present at the show.

The second day of the 43rd International Tourism Fair (FITCuba 2025) featured presentations by various entities in the sector and others linked in one way or another to the so-called smoke-free industry.

The Facilitation Office of the Historic Center of Havana (OFA) is working with the issuers of the Classic (Fincimex) and Tropical (Bandec) cards to add loyalty programs for cardholders, which will enable them to receive personalized service when visiting cultural and historical centers in the country's heritage cities.

The 43rd edition of the International Tourism Fair, FITCuba 2025, was inaugurated this Wednesday at the Morro Cabaña complex, with the presence of Prime Minister Manuel Marrero Cruz.

The renowned Parrandas de Remedios formed the centerpiece of last night's activity, hosted by the Cubanacan hotel group for its guests on the Motivos Cubanacan FAM trip, which concludes with great success this Tuesday. Nothing could have been better than this traditional festival, arranged exclusively for those of us fortunate enough to tour Cubanacan's offerings in the western and central regions of this destination.

The FAM trip organized by the Cubanacan hotel group reached its fifth day today, with the beautiful city of Trinidad as the main focus. Early in the morning, the 95 guests on this trip, hailing from 15 countries across Latin America and Europe, began their tour of the historic center of this city, steeped in over five centuries of history. The Romantic Museum, the Church of the Holy Trinity, La Canchánchara bar, and the La Calesa, Ronda, and Mesón del Regidor hotels were visited during the morning, during which the participants learned about the history of these places, as well as the attractive offerings they have for tourists.

Representing the Cuban capital, the three winning teams from the Havana Club Cocktail Maestro semi-final will now compete for the coveted title in the finals this June. This is a prelude to both the regional contest in Colombia later this year and the global showdown in 2026. The victorious duos are comprised of Mario Luís Acosta and Alejandro Fleites, Felipe Manuel Manresa and José Luís Rubín, and the talented female bartending team of Gabriela Méndez and Natalie Valdés.